We should not think in terms of counter-intuition or 12 dimensional chess. Trump wants to be President and he wants to win and be the best. But he is generally unpopular, has a policy agenda which has great difficulty achieving majority support and a temperament which makes effective governance profoundly difficult. That mix makes the praise and affirmation he craves as President extremely challenging to achieve. Like many with similar temperaments and personalities he has a chronic need to generate drama and confrontation to stabilize himself. It's that simple. It won't change. It won't get better.
Go read his whole post.